Ford announced an increase in U.S. auto sales for the year 2025, driven by strong consumer interest in its hybrid models and affordable pickup trucks. The company saw a six percent growth in annual sales, reaching 2,204,124 vehicles compared to 2,078,832 in the previous year. Ford’s fourth-quarter sales also rose by 2.7 percent, marking the best annual sales and Q4 performance since 2019, according to the automaker.
The news follows similar reports from automakers like Toyota, Hyundai, and General Motors, who also experienced higher annual sales despite challenges in the industry, including tariffs and the elimination of the $7,500 U.S. electric vehicle tax credit. Ford highlighted that buyers opted for more affordable base vehicle models to navigate the industry’s pricing challenges.
In its most successful year for hybrid vehicles, Ford recorded a nearly 22 percent increase in sales, with 228,072 units sold compared to 187,426 units the previous year. The demand for the compact Maverick truck remained robust, with sales climbing approximately 18 percent to 155,051 units from 131,142 units in the prior year. Ford’s Andrew Frick, head of gas and electric-vehicle operations, emphasized the significant impact of Maverick sales on market affordability.
Several popular models also performed well, with the F-series truck achieving 828,832 sales, up 8.3 percent, and the Ford Pro Transit van setting a new annual sales record. Last December, Ford announced a $19.5 billion writedown and the discontinuation of several electric vehicle models, signaling a shift away from battery-powered vehicles due to policy changes under the previous U.S. administration and declining EV demand.
As part of its strategy, Ford intends to replace the fully electric F-150 Lightning with a model featuring a gas engine for recharging the battery and will cancel the development of the T3 electric truck and planned electric commercial vans.
