The term “parasocial” has been chosen as the word of the year by Cambridge Dictionary for 2025 due to its increased usage and relevance in the digital age. It refers to the one-sided connection individuals have with public figures, celebrities, fictional characters, or AI chatbots. This type of connection has become more prevalent with the advancement of technology that facilitates these relationships.
Colin McIntosh, the editor of the Cambridge Dictionary, highlighted the widespread engagement in parasocial relationships and the growing interest in this phenomenon. The term saw a surge in searches on the Cambridge Dictionary website, reflecting the heightened curiosity around the concept.
The popularity of the word was evident in various instances, such as when streamer IShowSpeed blocked a fan who expressed deep emotional attachment, labeling themselves as IShowSpeed’s top “parasocial.” Similarly, the news of Taylor Swift’s engagement to Travis Kelce generated intense emotions among fans, leading to discussions about parasocial relationships with celebrities.
Moreover, the use of AI chatbots for companionship or romantic interactions prompted conversations about the reliance on technology for personal connections. The definition of parasocial relationships was updated to include these AI interactions, emphasizing the evolving nature of human interactions in the digital era.
Psychologist Veronica Lamarche noted that while parasocial relationships are often perceived negatively, they can serve as a supplement to social lives, especially during periods of loneliness or when traditional support systems are unavailable. It is crucial to recognize that these connections do not replace genuine human relationships but can offer temporary solace.
In addition to “parasocial,” contenders for the word of the year included “pseudonymization,” a process to protect personal information, and “memeify,” the act of turning content into internet memes. These words reflect the evolving linguistic landscape influenced by technological advancements and changing social dynamics.
