Bell Canada’s parent company, BCE, has officially announced the reduction of 690 positions as part of an ongoing restructuring effort that commenced towards the end of the previous year. Among these job cuts are approximately 230 unionized roles, with employees mostly being provided with voluntary separation packages. The company clarified that these adjustments are aligned with various operational initiatives, such as transitioning customers to a more robust and easier-to-manage fibre network, as well as continuous efforts to enhance operational efficiencies.
Last November, Bell eliminated nearly 700 positions, predominantly non-unionized management roles, spanning across the nation. BCE had disclosed its intent in October of the previous year to achieve $1.5 billion in cost savings by 2028 through a comprehensive transformation across the company, emphasizing operational efficiencies.
In a previous restructuring move, BCE downsized its workforce by nine percent in 2024, affecting roughly 4,800 jobs, alongside divesting numerous radio stations and discontinuing several television newscasts. This decision followed the reduction of around 1,300 roles, equivalent to three percent of its staff at the time, in June 2023.
During the latest financial quarter, BCE reported a profit of $616 million attributable to common shareholders, equating to 66 cents per diluted share, compared to $630 million or 68 cents per diluted share in the first quarter of 2025. BCE’s CEO, Mirko Bibic, highlighted during an earnings call the company’s heightened revenue target for its expanding AI business, planning to establish a cluster of data centers.
BCE anticipates generating approximately $2 billion in revenue from its array of AI-powered enterprise solutions by 2028, exceeding its prior goal of $1.5 billion over three years. In addition to its core offerings in fibre, wireless, and digital media, BCE underscores AI-powered enterprise solutions as a fundamental component of its strategic three-year plan.
