A growing wellness trend is reshaping the social scene in major Canadian cities, offering a unique twist to traditional nightlife activities. Imagine this: instead of the usual club setting with drinks and music, picture a Wednesday evening at 8 p.m. where guests enjoy a sauna rave experience featuring a combination of cold plunges, hot saunas, and a dance floor accompanied by a live DJ.
Miriam Rodriguez, attending a women-only event at PRML in Calgary, described the sauna rave as a refreshing and holistic activity that stands out from the norm. This hot-and-cold therapy practice is believed to have various health benefits such as promoting heart health, boosting energy levels, relieving muscle soreness, and reducing stress.
At PRML, sauna raves typically commence early in the evening, around 7:30 to 9:30 p.m., offering a unique way to unwind and socialize. Since its opening last June, PRML has introduced monthly sauna rave events, attracting attendees like Kaili Hu, who values the health and wellness aspect of these gatherings.
Othership in Toronto offers a range of social sauna events, including comedy nights and exclusive evenings for couples. Every few months, Othership hosts larger, high-energy events often in collaboration with Daybreaker, a global sober dance movement renowned for its alcohol-free daytime dance parties.
According to Makina Labrecque, the marketing manager at PRML, sauna raves draw a diverse crowd, predominantly aged between 30 and 45, fostering connections and shared experiences in a wellness-focused environment. The popularity of these events has even attracted celebrities like Melanie C from the Spice Girls, who participated in a Daybreaker event at Othership in New York.
The use of hot-and-cold therapy for wellness benefits has been gaining traction, with Jennifer Findlay, founder of Core Essence, citing the rapid evolution of the wellness industry. Saunas are becoming increasingly vital as more individuals prioritize performance and recovery, exploring alternative practices beyond traditional fitness and nutrition routines.
Experts note that sauna venues are becoming essential “third spaces,” offering a social gathering spot outside of home and work environments. Alan Jalasjaa, an ambassador with Sauna from Finland, highlights the global shift towards public saunas as social hubs, replacing traditional gathering places like pubs.
While sauna raves provide a vibrant social setting, venues like PRML and Othership also cater to individuals seeking quiet sessions and guided classes for personal relaxation. Offline Wellness Club in Calgary, for example, offers a serene atmosphere for disconnecting from the digital world and connecting with others in a sauna setting, emphasizing rest and rejuvenation.
The sauna trend continues to grow, offering a unique blend of social interaction, wellness practices, and relaxation opportunities for individuals seeking alternative ways to unwind and socialize.
