Tim Hortons has committed to recruiting approximately 10,000 local employees, reducing its reliance on the temporary foreign worker program. The coffee chain has conducted 400 hiring events in March and April, with plans to continue hiring local team members throughout the year.
Previously, Tim Hortons had utilized the temporary foreign worker program due to labor shortages following the 2021 COVID-19 pandemic. However, the company emphasizes its dedication to hiring from the communities where its restaurants are situated.
According to Tim Hortons, only 3.6% of workers in restaurant roles, totaling 4,000 employees, are part of the temporary foreign worker program, with these individuals employed in communities facing documented labor shortages.
In response to the rise in youth unemployment, Tim Hortons has indicated that lobbying efforts are no longer necessary. The company’s parent organization, Restaurant Brands International, previously lobbied the government on immigration policy related to the temporary foreign workers program.
Tim Hortons is undergoing changes as it plans to open 80 new restaurants and renovate 400 existing cafes across Canada by the end of the year. The majority of the new locations will be in Ontario, followed by Alberta and Quebec.
The company’s expansion coincides with the return of Dunkin’ to the Canadian market. Montreal-based Foodtastic has secured a deal to bring Dunkin’ back to Canada after exiting in 2018. Tim Hortons clarified that its expansion plans are part of a long-term investment in Canadian communities.
Business consultant David Pullara views these recent moves by Tim Hortons as a response to Dunkin’s return. He highlights the importance of Tim Hortons’ Canadian identity and community investment in competing with Dunkin.
Pullara emphasizes that any company addressing youth unemployment will likely be well-received by Canadians. The competition between Tim Hortons and Dunkin’, both of which have Canadian connections, adds an interesting dynamic to the market.
