On the premiere night of the live show adaptation of “Paranormal Activity” in Toronto this June, an audience member expressed displeasure by booing the lead actor during his performance. The discontent was not directed at the acting but rather at the character’s decisions on stage.
Subsequently, fellow audience members quickly hushed the disruptor, and many later took to online platforms to express their frustration and bemoan the decline of theatre etiquette. One Reddit user emphasized the need to ban individuals who disrupt after significant monologues, highlighting the importance of respectful behavior during theatrical performances.
Various complaints surfaced regarding audience conduct at the Mirvish production, particularly regarding nervous chatter and laughter following suspenseful moments in the horror-themed show inspired by the movie franchise.
Patrick Heusinger, the lead actor in “Paranormal Activity” since its debut in 2025, remains unperturbed by audience behavior. He acknowledges that their production attracts first-time theatergoers who may not be familiar with traditional theater norms. He mentioned the audience’s casual behavior, including eating loudly during tense scenes, as something they have come to expect and accept.
Heusinger viewed the booing incident as an acceptable part of the art form, emphasizing that eliciting reactions is a fundamental aspect of creating impactful performances. Encouraging audience engagement, he emphasized the acceptance of diverse responses during the show.
Mirvish Productions recently introduced its inaugural “chilled performance” for “& Juliet,” a jukebox musical with a contemporary twist on a Shakespearean classic. This innovative format allows patrons to experience the same show in a more relaxed setting, where they can sing along without concerns about disrupting others.
John Karastamatis, Mirvish’s director of communications and programming, highlighted the importance of catering to various audience preferences. By offering a more laid-back environment, the production aims to welcome a broader audience, including individuals with neurodivergent conditions who may struggle with traditional theater settings.
The evolving preferences of modern audiences are also evident in the cinema industry. Cineplex’s chief marketing officer, Sara Moore, acknowledged the changes in audience behavior, particularly regarding cellphone use. Embracing this shift, cinemas strive to provide tailored experiences that accommodate varying preferences, including interactive screenings and live event broadcasts.
The concept of theater etiquette has evolved over time, with historical norms aiming to exclude or discourage certain socio-economic groups. Toronto theater critic Ryan Borochovitz emphasized the need for inclusive changes in theater practices, such as adjusting lighting levels to minimize distractions from electronic devices and clearly communicating audience expectations to enhance the overall experience.
